The International Exhibition for Gifts & Promotion Items
Africa Gifts Expo…
A Hub for the Region’s Premier Gifts and Promotional Solutions
Setting the stage for the latest trends in the gifts and promotional products industry, Africa Gifts Expo serves as the ultimate destination for regional and international manufacturers, suppliers, and innovators seeking to expand their footprint across Africa and the MENA region. It is the go-to meeting point for businesses aiming to assess market dynamics, strengthen their brand visibility, and unlock future trade opportunities within one of the fastest-growing consumer markets. Bringing together the full spectrum of the industry’s value chain—from production to branding and end-user delivery—Africa Gifts Expo places a sharp focus on innovation, design, and market adaptability. The event is purpose-built to support business growth and investment by connecting exhibitors with high-quality buyers, distributors, and agencies ready to collaborate across borders.
With a vibrant showcase of creative, functional, and customizable gift and promotional items, Africa Gifts Show becomes a launching pad for brand expansion. It o ers exhibitors direct access to Egypt’s robust trade network, while opening up new frontiers for companies eager to explore the rising demand across MENA’s commercial and corporate gifting markets. Africa Gifts Expo is more than just an exhibition—it’s a dynamic business experience curated to foster strategic partnerships, encourage knowledge exchange, and drive trade activity under one roof. Designed with a forward-looking vision, the show highlights emerging product categories and branding innovations, o ering buyers and suppliers a smart sourcing gateway across Egypt and beyond. Rather than incurring high costs and lengthy trips to source promotional and gift products from distant markets like the Far East, Africa Gifts Show presents a practical alternative; by exhibiting or attending this event, traders can save substantial time and money while accessing a diverse and competitive product base right at the heart of the region.
Key Promotional Activities
Distribution of 40,000 complimentary visitor passes and 10,000 VIP invitations sent directly to pre-quali ed industry professionals across Egypt and the MENA region.
A VIP International & Regional Buyer Program, working in alignment with chambers of commerce, syndicates, and o cial trade delegations to facilitate high-level participation.
Extensive pre- and post-event editorial coverage in leading industry publications, highlighting trends, exhibitor showcases, and key insights.
Strategic placement of editorials and advertisements in top-tier local, regional, and international trade magazines and journals.
Widespread media coverage in major Egyptian newspapers to reach broader business and procurement audiences.
Prominent street signage and billboard campaigns across high-traffic areas in Cairo to boost public visibility and anticipation.
A dedicated press conference series to generate media buzz and encourage coverage across broadcast and digital platforms.
A fully optimized official event website, serving as a central hub for updates, exhibitor listings, registration, and digital promotion.
A dynamic social media campaign across platforms such as LinkedIn, Facebook, Instagram, and X, targeting decision-makers and marketing professionals.
Global presence through international trade fair participation, promoting Africa Gifts Expo at partner exhibitions and through global industry networks.
Massive Opportunities… Promising Markets:
Egypt’s population reached 114.5M in 2024, making it the largest consumer market in MENA, with 1.5% annual population growth. MENA gift & lifestyle market expected to increase from USD 4.84 Billion in 2023 to USD 6.38 Billion by 2030 with a CAGR of 5%). Egypt’s gift retail market is estimated at USD 39.78M in 2024, with growth expectation of 3.6% annually. GCC countries’ gift retail market totals USD 162.16M in 2024, with a strong 4.1% annual growth rate. North Africa (excluding Egypt) gift retail market is valued at USD 34.51 M in 2024, growing at approximately 6.9% annually. Egypt’s flowers & gifts e commerce segment earned USD 1.0M in monthly revenue (May 2025) and saw a 17.9% MoM increase compared to April 2025. Egypt’s e commerce market stands at USD 10.24B in 2025, with an impressive 13.5% CAGR expected through 2030.